Add description forEmail marketing is a digital marketing strategy that entails sending promotional messages, newsletters, or other types of content via email to a group of people. Email marketing is intended to foster relationships with current and prospective customers, raise brand awareness, increase sales and revenue, and foster customer loyalty. When done correctly, email marketing can be a highly effective marketing channel with a high return on investment (ROI). However, in order to avoid spamming and ensure that your emails are effective and well-received by your audience, best practises and ethical guidelines must be followed. Some common types of email marketing include: Promotional emails: These emails promote specific products or services and often include discounts, promotions, or other offers to entice customers to make a purchase. Newsletter emails: These emails provide subscribers with updates on company news, industry trends, and other information that may be of interest to them. Welcome emails:These emails are sent to new subscribers to welcome them to your email list and introduce them to your brand. Abandoned cart emails:These emails are sent to customers who have abandoned their shopping carts without completing their purchase, with the goal of encouraging them to complete the transaction. Re-engagement emails:These […] read more